Digital Social Media Executive

Department: IT

Employment Type: Permanent

Location: Send, Surrey

Description

Berkeley Group IT (BGIT) provides a wide range of BAU (Business as Usual) and project services to 2,600+ colleagues in more than 20 operating companies across The Berkeley Group.

Our vision is to be the Group’s technology partner of choice, delivering excellent service to a world class business.

Our mission is:

To deliver a suite of core applications that are fit for purpose, and to be proactive in the support of these to the same high level expected by Berkeley Group customers.
To collaborate and work closely with the operating companies, assisting and supporting business model development.
To be innovative in the way we approach solutions to business needs and deliver benefits faster in conjunction with the business.

We are looking for Social Media Executive to join our growing group digital marketing team. This role involves the planning and creation of content, including video, for the group accounts and oversight of our regional accounts.

The successful candidate will work 5 days in 7 which will require some weekend working. More detail will be discussed at interview.

The role includes community management and responding to customers on group review platforms.

The role

Leading on content creation for our group channels on Instagram, Facebook, and YouTube.
Managing the content calendar with a mix of your own content and curating content from the regional teams. Create the right mix of brand and local development content.
Influencer/Creator management: Identify and work with relevant influencers and creators.
Grow audience and engagement using boosting/paid advertising whilst coordinating with the performance manager and our media agency.
Advise and support the local marketing managers on their local development social media accounts.
Manage and grow internal use of Hootsuite: the group social media tool.
Manage access and security for all (39+) social media accounts.
Respond to customer comments and direct them to the appropriate teams if follow-up or deeper conversations are required.
Manage our group Trustpilot account.
Oversee the regional Google My Business accounts. (+ 52 pins/locations) and provide best practice guidance to the regional teams.

Other Responsibilities

Keep up-to-date with social media platforms, industry trends and best practices, implementing necessary updates.
Working with the Performance Marketing Manager to improve results from our paid social media.
Working with the wider digital team to help devise content to be used across various digital channels (Web, SEO and email) in addition to social media.
Analyse competitor social media activities.
Maintain and reinforce messaging, brand voice, and tone.

Experience required

Experience in running social media in a large and complex organisation.
Proven experience as a Social Media Manager, or similar role.
Strong understanding of social media platforms, their respective audiences and strategic advantages.
Frequent user of multiple social media channels, staying up-to-date on the latest social trends and best practices.
Strong organisational skills with the ability to meet deadlines in a fast-paced environment, working from multiple locations.
Excellent written and verbal communication skills including adapting copy to the Berkeley tone of voice.
Creative thinker with a keen eye for detail and a passion for content creation.
Be able to adapt to the tone of voice of the business to ensure this is shown and consistent in all content.

Why join us?

25 days annual leave, increasing with service to 33 days.
Health and wellbeing benefits including Private Medical Insurance.
Lifestyle benefits including access to an online discount platform.
Berkeley Foundation volunteer day.
Private pension plan.
Group life assurance.

The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.

Internal applicants:
If you’re an internal applicant, please ensure you’ve informed your line manager of your intention to apply for this position.

People team interview

Hiring Manager interview

Director interview